1st Semester
| Course Code and Name: | GIT101 Introduction to Communication Sciences |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | The course covers the basic concepts that constitute the general framework of communication sciences, solutions and suggestions for strengthening communication skills, interpersonal communication, group communication, organisational communication, mass communication, public communication, international communication and intercultural communication. |
| Course Code and Name: | GIT103 Basic Information Technologies |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 1 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Basic concepts of information technology, information society, computer organisation, computer hardware, input-output units, memory and other hardware, computer software, components of software, programming and operating system, operating systems and types, basic tasks of operating system, operating system usage, common elements of office software, running and terminating software, menus, shortcuts, applications, transaction tables, basic concepts and use of transaction tables, presentation programs, basic features and use of presentation programs, database, basic concepts, use of database, computer networks, basic concepts and definitions, components and types of computer networks, use of the Internet, WWW, Browsers, FTP, Search Engines, e-mail accounts, problem solving with computer help. |
| Course Code and Name: | GIT105 Basic Art Education 1 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 4 / Week – Credit (Classical): 2 / ECTS; ECTS: 4) |
| Course Content: |
The difference between looking and seeing, Visual perception rules Design concept Basic elements and principles of design Point, line, stain, colour, texture, Rhythm, harmony, harmony, similarities, contrasts, hierarchy, repetitions Perspective, linear perspective, single escape, two escape, three escape perspective Colour perspective
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| Course Code and Name: | GIT107 Art History |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | This course, which provides chronological information about the changes in artistic forms of expression in the historical process, aims to develop a visual sensitivity about artistic and cultural production in students. In addition to this, it is also aimed to provide students with the basic skills to analyse works of art and to make artistic expansions of concepts such as design, composition, colour, light, texture, space, time and representation. |
| Course Code and Name: | GIT109 Ways of Seeing |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 4) |
| Course Content: | Within the scope of this course, various visual materials that surround us and have been produced for different purposes are examined. The messages that visuals convey to us in the development process of art history are analysed. The connections between form and content are analysed. Current examples are analysed. |
| Course Code and Name: | GIT120 Pattern 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 4) |
| Course Content: | Basically, the course will be taught with a qualified understanding of academic pattern. In the 14-week process: What is drawing; its purpose, function and current status Basic tools and equipment in drawing; pencil, paper, drawing media When starting drawing; posture, gaze, grip, observation and control of the drawing surface Placement on paper; measurement and positioning Proportion-proportion in the figure; canon, part-whole relationship Space-fullness and plan in the figure; front-back relationship (for plane-depth perception). |
| Course Code and Name: | GIT112 Image Reading |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Throughout the course, theoretical knowledge on the meaning of moving and still images and analysing them from an artistic point of view is conveyed. Short films, documentaries, commercials, etc. shot in different countries are examined and students are provided with the practice of analysis. |
| Course Code and Name: | ING101 English 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | This course is a 14-week programme in which students will learn basic level (A1) English knowledge and skills simultaneously with their departmental knowledge. Students will learn basic structures, phrases and vocabulary and will be able to produce content in English related to their fields by using their departmental knowledge. |
| Course Code and Name: | TUR101 Turkish Language and Literature 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Spelling, punctuation and composition (punctuation marks, other signs) , Spelling, spelling rules (spelling of capital letters, spelling of numbers, spelling of abbreviations, spelling of quoted words) , Composition (purpose of composition, method of writing composition) , plan in composition, introduction, development, conclusion, Expression features, clarity in expression, simplicity in expression, clarity in expression, sincerity in expression, Expression disorders (use of synonyms in sentences) , Misuse of idioms, Expression forms (explanation, story, concise expression, description, satire, portrait, proof, speech, verse expression types) , Types of oral expression (daily and unprepared speech, prepared speech, prepared speech, open forum, debate, panel) , Types of written expression (letter, telegram, greeting, invitation, literary letter) , business letters, official letter, petition, report, minutes, decision, announcement, advertisement, chat, criticism, memoir, travel writing, interview, survey, autobiography, biography, novel, story, fable, fable, theatre, tragedy, drama, script) . |
| Course Code and Name: | SSP101 Social Responsibility Projects |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: |
The course explains the concepts of social responsibility such as target group, social service, social sensitivity and how to plan and implement a social responsibility project from the beginning to the end. With the prepared forms, projects are followed and finalised in certain formats.
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| Course Code and Name: | INT100 Introduction to University Life |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 0 / Week – Credit (Classical): 1 / ECTS; ECTS: 1) |
| Course Content: | University orientation course. |
2nd Semester
| Course Code and Name: | GIT102 Communication Theories |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | It will critically analyse important developments in mass communication. This critical perspective, which will be given through lecture and discussion, will be able to comprehend what, why and how mass communication does what it does, its effects and implications. |
| Course Code and Name: | GIT104 Basic Computer Science |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 1 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Explanation and practical use of internet, computer and programmes. |
| Course Code and Name: | GIT116 Basic Art Education 2 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 4 / Week – Credit (Classical): 2 / ECTS; ECTS: 4) |
| Course Content: |
Collage and assemblage technique Visual perception rules Design concept Basic elements and principles of design Images and visual perception rules Rhythm, harmony, harmony, similarities, contrasts, hierarchy, repetitions The close relationship between design and art |
| Course Code and Name: | GIT108 Visual Culture |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Throughout the course, all kinds of visual products, especially the art of cinema, will be evaluated according to their cultural context. The information power of the image will be analysed and the importance and power of the image will be emphasised through the works that have left a mark in the history of cinema. During the course, films that have won awards at international festivals will also be discussed in terms of their visual use. |
| Course Code and Name: | GIT130 Design History |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | This course introduces students to the history and principles of design on a philosophical basis. Within the scope of the course, students are guided to acquire a comprehensive understanding of design, art, architecture, industrial design, art movements and their effects on social life. In addition, the course aims to create an environment in which students can discuss the concept of design through discussions and presentation assignments. |
| Course Code and Name: | GIT114 Creative Writing |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | In the course, which deals with the effective use of language required for writing, different writing styles in literary genres, transition from thought to writing and effective writing styles, the basic rules and methods of creative writing are covered by combining them with practices. |
| Course Code and Name: | GIT221 Mythology |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | World faith origins, cultural differences, symbols and their meanings, semiotic analysis, discourse analysis of fairy tales, stories and myths, cultural methodology etc. |
| Course Code and Name: | ING102 English 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | This course is a 14-week programme in which students will learn basic level (A1) English knowledge and skills simultaneously with their departmental knowledge. Students will learn basic structures, phrases and vocabulary and will be able to produce content in English related to their fields by using their departmental knowledge. |
| Course Code and Name: | TUR102 Turkish Language and Literature 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Spelling, punctuation and composition (punctuation marks, other signs) , Spelling, spelling rules (spelling of capital letters, spelling of numbers, spelling of abbreviations, spelling of quoted words) , Composition (purpose of composition, method of writing composition) , plan in composition, introduction, development, conclusion, Expression features, clarity in expression, simplicity in expression, clarity in expression, sincerity in expression, Expression disorders (use of synonyms in sentences) , Misuse of idioms, Expression forms (explanation, story, concise expression, description, satire, portrait, proof, speech, verse expression types) , Types of oral expression (daily and unprepared speech, prepared speech, prepared speech, open forum, debate, panel) , Types of written expression (letter, telegram, greeting, invitation, literary letter) , business letters, official letter, petition, report, minutes, decision, announcement, advertisement, chat, criticism, memoir, travel writing, interview, survey, autobiography, biography, novel, story, fable, fable, theatre, tragedy, drama, script) . |
| Course Code and Name: | GIT113 Visual Narrative |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Visual is a general name given to elements such as pictures, photographs, posters, symbols, shapes, signs, maps, tables, graphs, cartoons, etc. outside of written texts. The work of interpreting and interpreting these elements outside of written text is called visual reading or visual narrative. The aim of this course is to analyse narratives using these elements and to perform the act of narration by using these elements. |
| Course Code and Name: | GIT111 Pattern 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Basically, the course will be taught with a qualified understanding of academic pattern. In the 14-week process: What is drawing; its purpose, function and current status Basic tools and equipment in drawing work; pencil, paper, drawing media When starting drawing; posture, gaze, grip, observation and control of the drawing surface Placement on paper; measurement and positioning Proportion-proportion in the figure; canon, part-whole relationship Space-fullness and plan in the figure; (for plane-depth perception) front-back relationship perspective drawing rules will be shown. |
3rd Semester
| Course Code and Name: | GIT201 Visual Communication Design Studio 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 4 / Week – Credit (Classical): 4 / ECTS; ECTS: 4) |
| Course Content: | To learn the concepts related to corporate identity, logo emblem design and desktop publishing, to develop the use of Adobe Illustrator programme in designing these concepts. |
| Course Code and Name: | GIT203 Computer Aided Graphic Design 1 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 4 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Basic concepts of digital images in computer aided graphic design, features of Adobe Illustrator programme. |
| Course Code and Name: | GIT205 Basic Photography |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Recognising the camera, light knowledge, composition, action knowledge, portrait photography, news photography, documentary, movement, geography, being able to see, being able to show etc. |
| Course Code and Name: | GIT207 Semiology |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Communication and Semiotics, Indicator, Indicator Types, Functions of semiotics, Linguistic indicator, Non-linguistic indicator, Symbol, Cultural indicators, Use of cultural indicators in different texts, Use of indicators in visual texts such as Picture-Advertisement-Affiche, Narrative, Narrative analysis and applications. |
| Course Code and Name: | GIT209 Sociology of Communication |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | The relationship between communication and sociology, fields of communication sociology, sociological dimension of mass media are the main subjects of the course. The emergence of the concept of mass communication and the social transformations it has created and in this context, the concept of mass communication and its emergence, the historical development of mass communication research, liberal and critical approaches in mass communication, identity and representation in the media, globalisation and consumer society, social openings brought by the internet will be examined within the scope of the course. |
| Course Code and Name: | GIT324 Social Media |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Social media and new media theories, social media and politics, social media and journalism, social media and new media relationship, social media economics, social media usage areas in Turkey and the world, social media statistics, social media research, the use of social media as a marketing tool, advertising in social media, social media and television, social media and cinema, social media and marketing, advertising in social media, social media and reputation management, social media and legal regulations, social media expertise, social media applications… |
| Course Code and Name: | GIT212 Media History |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | The course covers topics such as the birth of the press in Turkey, the first newspapers, the legal status of the press in the past periods, the development of our press from the Tanzimat period to the first periods of the Republic and from there to the present day and the holding in the press sector. |
| Course Code and Name: | GIT230 Typography |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | The development of writing in the historical process and examples of writing, the place and importance of typography in graphic art, typographic studies in the field of desktop publishing, art movements and typography to show the effects. |
| Course Code and Name: | AIIT201 Atatürk’s Principles and Revolution History 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | The reasons for the failure of the reforms made in the last periods of the Ottoman Empire and their effects on the revolutions in Atatürk’s period should be explained with examples. In the last periods of the Ottoman Empire, ideologies such as Turkism, Islamism, Ottomanism, Westernism, Socialism should be introduced and the War of Independence should be managed by Mustafa Kemal as a process of ending the occupations and establishing a state based on national-people sovereignty. |
4th Semester
| Course Code and Name: | GIT202 Visual Communication Design Studio 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 4 / Week – Credit (Classical): 4 / ECTS; ECTS: 4) |
| Course Content: | The principles and rules of graphic design are taught in order for the student to create a language of expression appropriate to the basic graphic design discipline. With these concepts, the ability to produce design in the application process is gained. |
| Course Code and Name: | GIT204 Computer Aided Graphic Design 2 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 4 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Basic concepts of digital images in computer aided graphic design, features of Adobe After Effects programme. |
| Course Code and Name: | GIT206 Digital Photography |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Visual communication, basic skills in digital photography, effective non-verbal communication, contributions of digital photography to fast communication etc. |
| Course Code and Name: | GIT226 Marketing Communication |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | By examining the concept and elements of Marketing Communication, elements such as advertising, public relations, personal selling, sales promotion, product-packaging and distribution, sponsorship, social responsibility are discussed in detail. |
| Course Code and Name: | GIT210 Graphic Animation |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Making animated banners, logo animation and animated visuals with After Effect programme |
| Course Code and Name: | AIIT202 Atatürk’s Principles and Revolution History 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | National War of Independence; It includes the establishment of a fully independent new Turkish State based on national sovereignty and Turkey’s modernisation process. |
| Course Code and Name: | GIT232 Basic Production |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | In this course, students learn the stages through which a TV programme or film is prepared. Planning, budgeting, shooting, editing, post-production techniques are informed at the beginning level. |
| Course Code and Name: | GIT401 Communication Law |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Fundamental Rights and Freedoms, Human Rights, Freedom of Expression and Constitutional Foundations, General Information on Mass Communication and Mass Communication Law, Press Law, Responsibility in the Press, Right of Reply and Correction, Radio-Television Law, Control of Radio-Television Organisations and Institutional Structure, Cinema-Video Law and Institutional Structure, Criminal and Legal Responsibility in Communication via Internet. |
| Course Code and Name: | GIT299 Internship 1 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 0 / Week – Credit (Classical): 0 / ECTS; ECTS: 2) |
| Course Content: | Communication and design working environment, working conditions and practical applications. |
5th Semester
| Course Code and Name: | GIT350 Brand Management |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Communication, brand, brand components, brand identity, brand associations, logo-slogan-positioning, cultural indicators and brand, being lovemark, brand management, brand communication, brand communication and advertising messages, different brand identity applications from brands, brand stories. |
| Course Code and Name: | GIT303 Web Design 1 |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 4) |
| Course Content: | The aim of this course is to learn the principles and theories of current mobile devices and to learn the methods of successful production of interface graphics and visualisations of web pages and mobile applications for related devices. |
| Course Code and Name: | GIT307 Media Workshop |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 5) |
| Course Content: | The course covers topics such as the characteristics and functions of the journalism profession, the basic principles and duties of the journalist, the role and importance of journalism in society, the concept of news, basic rules and practices of news writing. It includes news gathering methods, news writing rules, news editing, interview techniques, publishing, photography applications, news video and graphic applications. News, videos and photographs prepared by the students take place in the publications of the faculty. |
| Course Code and Name: | GIT315 Desktop Publishing |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | This course has a particular focus on digital publishing, print, photography and multimedia applications. Students are given day-to-day working details of press publishing, web design, marketing, advertising and graphic design. |
| Course Code and Name: | GIT317 Advertisement Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | The history of advertising, advertising principles, advertising campaigns, stages of advertising design are the subject of the course. Students design an advertising campaign in line with the information they have learnt in the course. |
6th semester
| Course Code and Name: | GIT110 Research Methods in Communication Sciences |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | The main aim of this course is to examine the research process (problem identification, data collection, data analysis and interpretation of results), to review the main scientific research methods (experimental method, descriptive method, etc.) and to enable students to learn the techniques of finding a research question, establishing a hypothesis, conceptualisation, operationalisation, measurement, data collection, data analysis, data analysis, data evaluation/interpretation and report writing techniques required to conduct research on a specific topic. |
| Course Code and Name: | GIT304 Web Design 2 |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 4) |
| Course Content: | Basic design and web design principles, web programming languages, creating active web pages, database-based site management, web site design and architecture, web site and page structures, ASP codes, properties of these codes, using web editor, using colour on pages, using fonts and font size, data communication and interaction protocols, functional dimension and principles of web design are the content of this course. |
| Course Code and Name: | GIT306 Media and Ethics |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Communication ethics, Law, culture and ethics, Professional Ethics, Media Ethics, Conscience and business ethics, Media Ethics rules, New media and Ethics concepts by creating awareness with observation; It will be transferred together with narration and case studies. |
| Course Code and Name: | GIT308 New Media Journalism |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | Internet Journalism, Characteristics of New Media, Comparison of Traditional Media and New Media, New News Techniques emerging with the Internet, Internet TV, Multimedia, Legal regulations… |
| Course Code and Name: | GIT318 TV Programming |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 2 / ECTS; ECTS: 2) |
| Course Content: | It is aimed to teach the production, management and broadcasting stages of all kinds of programmes on television theoretically. Broadcasting on television, programme types, broadcasting techniques, production and post-production stages, visuality in television, characteristics of television texts are among the topics to be covered. |
| Course Code and Name: | GIT399 Internship 2 |
| Credit / ECTS: | Theoretical 0 Hours / Week – Practice 0 / Week – Credit (Classical): 0 / ECTS; ECTS: 3) |
| Course Content: | Communication and design working environment, working conditions and practical applications. |
7th Semester
| Course Code and Name: | GIT327 Portfolio Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 4) |
| Course Content: | To be able to interpret the design-production-consumption-marketing-use processes of the product, To be able to communicate effectively, To be able to have the competence of understanding-interpreting-predicting the effects of design discipline in the life cycle. |
| Course Code and Name: | GIT403 Digital Communication and Media Studies |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | The course aims to discuss the main topics to be selected in the field of digital communication and to develop ideas for the future. |
| Course Code and Name: | GIT497 Graduation Project 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 8 / Week – Credit (Classical): 6 / ECTS; ECTS: 10) |
| Course Content: | Within the scope of the course, academic, technical and artistic support is given for the preliminary preparation, production and post-production works of the project chosen by the student. |
8th Semester
| Course Code and Name: | GIT302 Media Business and Entrepreneurship |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 4) |
| Course Content: | Within the scope of the course; definitions and concepts related to press enterprises, characteristics, functions and organisational structure of press enterprises, business functions in press enterprises, advertising, new economy, competition and media structuring and media effectiveness today. |
| Course Code and Name: | GIT406 Rhetoric |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 3) |
| Course Content: | Communication, Communication Models, Communication and Persuasion, Aristotle and Rhetoric, Aristotle and Rhetoric, Aristotle and Persuasion, Persuasion and its constituents, Rhetoric types, Rhetoric, Rhetoric in linguistic texts (figure use), Rhetoric in visual texts (figure use), |
| Course Code and Name: | GIT498 Graduation Project 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 8 / Week – Credit (Classical): 6 / ECTS; ECTS: 10) |
| Course Content: | The course covers topics such as working on the field targeted by the student, orientation, resource research, investigation of possible situations for application and finalisation of the graduation project. |
Technical Elective
| Course Code and Name: | GIT006 Shooting Techniques |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Studies on visual perception show that we do not perceive the world or images as they are, but we construct them. We are not just a passive camera, even an ordinary snapshot we choose plays a role in our active interpretation of the world. In this course, it is aimed to reshape what we see from our daily life to visual images and artworks in the field of visual communication design. |
| Course Code and Name: | GIT007 3D Graphic Animation 1 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5 ) |
| Course Content: | 3D Animation is the moving images obtained by using computer technology, using special software and 3D vectors. Students acquire basic knowledge in this field. |
| Course Code and Name: | GIT008 3D Graphic Animation 2 |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: ) |
| Course Content: | 3D Animation is the moving images obtained by using computer technology, using special software and 3D vectors. Students realise projects in this field. |
| Course Code and Name: | GIT009 Documentary Cinema |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: ) |
| Course Content: | It is aimed that students learn the concept of Documentary Cinema, Documentary Film Types, Documentary Film Production Stages and Television Documentaries. |
| Course Code and Name: | GIT012 Advanced Typography |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Examination and research of art movements. Reflection of typography and poster art movements. |
| Course Code and Name: | GIT208 Integrated Marketing Communication |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Nowadays, the data collected are transformed into information, enabling businesses to enter into a long-term relationship with consumers. Establishing a long-term relationship with consumers is defined as CRM, and with this method, many companies have continued their activities in an effort to retain their existing customers and gain new customers by creating customer loyalty. The course aims to integrate all marketing communication elements; to examine why this is important for the success of a company, to combine advertising, public relations, publicity, promotion, sponsorship, direct marketing, communication and sales strategies; to reveal how they can contribute to the brand value of a company, to enrich the subject with case studies and applications and to provide an active participation. |
| Course Code and Name: | GIT211 News Gathering and Writing Techniques |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | In the course, the principles of journalism and the rules of news writing will be transferred to the students with examples and in a practical way. Topics such as definition of news, elements of news, news sources, stages of news production, news writing for different media, creating impact in news, interview techniques will be discussed. |
| Course Code and Name: | GIT244 Culture and Arts Journalism |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | The historical development of culture and arts journalism, one of the specific sub-fields of journalism, is learnt. Examples are analysed. On the selected topics, students are enabled to produce news for traditional and alternative media fields. |
| Course Code and Name: | GIT321 History of Cinema |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | From the end of the 19th century to the present day, it deals with the development of cinema in connection with other branches of art. In addition to the main art movements, it examines the currents and schools specific to cinema. The technological, artistic and communicative development of cinema is handled and interpreted in parallel with the political, economic and cultural conditions of the period. |
| Course Code and Name: | GIT325 Internet Broadcasting |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | The main aim of the course is to provide students with the necessary equipment in electronic publishing. Basic publishing principles, publication design process, types of electronic publications, use of multimedia materials, mobile information services, standards, legal issues, numerical data, evaluations are covered in the course. |
| Course Code and Name: | GIT326 Illustration |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | To learn what illustration is, for what purpose it is used in which areas of visual communication and illustration production techniques, together with the process of idea development and application. |
| Course Code and Name: | GIT328 Packaging Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Packaging problems in luxury consumer goods such as perfume. Image and typographic analyses. The relationship between graphic design and industrial design in packaging. Packaging design applications. |
| Course Code and Name: | GIT332 Digital Art and Culture |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | In this course, the effects of technological artistic mediums on culture and art are examined. In addition the fact that each digital technology is a new digital art form and the effects of these digital art forms on society in terms of artistic and cultural aspects are discussed. |
| Course Code and Name: | GO336 User Experience Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | User Experience Design refers to the production of design solutions that enable physical or digital products to be used easily, effectively and efficiently by the people who make up the target audience. During the course, the basic principles of user experience design will be discussed and practical studies will be carried out. |
| Course Code and Name: | GIT364 Digital Game Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | History of digital games, preparation of necessary documents for digital game design, research and discussions on mechanics, aesthetic features and game story. |
| Course Code and Name: | GIT341 Event Design |
| Credit / ECTS: | Theoretical 1 Hour / Week – Practice 2 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | It is a course for the design of artistic, cultural and commercial events such as fairs, festivals, exhibitions and concerts. Students learn the basic principles of space utilisation, product placement, aesthetic stance, production of visual material to support the event and reinforce their knowledge with practice. |
| Course Code and Name: | GIT422 Broadcast Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Designing graphic design products included in the field of Publication Graphics: Book cover, magazine, newspaper advertisement, catalogue, brochure etc. The aim of the course is to transfer the information necessary to master the design process of these products from the beginning stage to the final stage and to reinforce it with applications. |
| Course Code and Name: | GIT426 Popular Culture and Media |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Concepts of popular culture are discussed. Academic discussions are held on topics such as identity, memory, modernisation theory, critical approaches, consumption and production relations, commodification of culture, society of spectacle, popular music and literature, video games, modern legends created by narratives and cyber culture. |
| Course Code and Name: | GIT427 Art Criticism |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Art Criticism, Art Movements, Art Analysis, Art Interpretation |
| Course Code and Name: | GIT428 Digital Marketing |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Within the scope of the course; transition from traditional marketing to digital marketing, digital marketing concepts, digital marketing mix, digital marketing strategy, economic dimensions of digital marketing, social networks, branding in digital marketing, campaign planning and marketing communication in digital media. |
| Course Code and Name: | GIT429 Character Design |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | To learn how to create an animation character with his/her own unique drawing style, to learn how to design a text as a storyboard; to have knowledge about animation techniques through short-term applications consisting of different materials and methods. |
| Course Code and Name: | GIT438 Effective Communication |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Communication, Communication Models, Effective Communication, Aims of Effective Communication, Functions of Effective Communication, Effective verbal and non-verbal communication, Basic skills in effective communication, Effective Communication Techniques, Barriers and noise concept in communication process, Effective speaking, Effective Listening, Effective Speaking (Prepared / unprepared), Developing Solutions to Communication Problems, etc. |
| Course Code and Name: | GIT440 Diction and Body Language on TV |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Students; to gain the skills and habits of verbal expression of what they hear, see, experience, learn and know in a clear, understandable, correct and effective way. To use Turkish consciously, accurately and carefully in accordance with the rules of speaking and writing; to develop the ability to express their feelings and thoughts effectively and clearly in front of a person or a community as prepared and unprepared; It is aimed to express themselves comfortably as a word in professional life, to speak in front of the public, to improve their presentation skills. |
| Course Code and Name: | GIT441 Effective Presentation and Interview Techniques |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 1 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Communication, Communication Models, Effective Communication, Aims and Functions of Effective Communication and Presentation, Effective Presentation and Nonverbal Expression, Body Language and Gestures in Effective Presentation, Obstacles in Effective Presentation Process and Noise Concept, Emotion Participation in Effective Speech and Listening in Effective Presentation etc. |
| Course Code and Name: | GIT442 Film Analysis |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Film analysis methods are learnt and discussed. Selected sample films are analysed in terms of content and form. Readings are made to shed light on the analysis. Ideas are discussed. |
| Course Code and Name: | GIT444 Internet Advertising |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | The content of the course starts with the conceptual definition and development of advertising, and the historical process from traditional advertising to digital advertising is examined. Subsequently, the new generation advertising concept and the use of internet media in advertising and internet advertising types will be explained with application examples. |
| Course Code and Name: | GIT445 Innovative Thinking and Creativity in Leadership Approaches |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Leadership, leadership types, mentor leadership, innovation leadership, the role of leaders and creative leader strategies are discussed. Innovation, innovation approaches in the world and in Turkey and the impact of innovation on career stages are learnt. Innovation development and realisation processes together with creativity are discussed. |
| Course Code and Name: | GIT450 History of Culture |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: | Culture, elements / types / elements of culture, cultural history, cultural historians, civilisation, tradition, cultural heritage, material and spiritual culture. |
| Course Code and Name: | GIT451 Media and National Security |
| Credit / ECTS: | Theoretical 3 Hours / Week – Practice 0 / Week – Credit (Classical): 3 / ECTS; ECTS: 5) |
| Course Content: |
The course will be conducted in the classroom and in the form of lectures in accordance with the weekly programme. In this context, the conceptual framework will be drawn in the first lesson hour. Following the lecturer’s lecture, student-centred discussion will be carried out. In the second lecture hours, lived events will be used, cases will be identified and analyses will be made. In this context, students will be ready to handle a case by doing research before the course. Discussions will be held within academic boundaries and discourses representing prejudice towards any student and social group will be avoided.
|
Free Elective
| Course Code and Name: | GIT001 Media Literacy |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Mass Communication Systems, Semiotics and Analysis, Critical Reading, Political Economy of Mass Communication, Culture and Media. |
| Course Code and Name: | GIT003 Intercultural Communication |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Communication, Culture, Types of Culture, Cultural indicators, Culture-specific symbols, nonverbal communication and cultural differences, Spatial language and Culture, Globalisation, Locality, The concept of locality, The concept of the Other, Cultural theories, Interculturalism in visual texts. |
| Course Code and Name: | GIT016 Effective Communication |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Communication, Communication Models, Effective Communication, Aims of Effective Communication, Functions of Effective Communication, Effective verbal and non-verbal communication, Basic skills in effective communication, Effective Communication Techniques, Barriers and noise concept in communication process, Effective speaking, Effective Listening, Effective Speaking (Prepared / unprepared), Developing Solutions to Communication Problems, etc. |
| Course Code and Name: | GIT017 History of Cinema |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | From the end of the 19th century to the present day, it deals with the development of cinema in connection with other branches of art. In addition to the main art movements, it examines the currents and schools specific to cinema. The technological, artistic and communicative development of cinema is handled and interpreted in parallel with the political, economic and cultural conditions of the period. |
| Course Code and Name: | GIT018 Cultural Anthropology |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | Culture, definitions and subgroups of culture, working areas of anthropology, marginalisation, economic systems, migration, social change and anthropology’s suggestions on this subject. |
| Course Code and Name: | GIT020 Introduction to Philosophy |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | In this course, the great philosophies in the history of philosophy are introduced and examples from the works of various philosophers are given. In this way, a general framework is drawn for the basic areas of philosophy such as being, epistemology, ethics and aesthetics. In addition to providing information about the history of philosophy, the course aims to provide participants with the ability to philosophise as a skill. |
| Course Code and Name: | MTH104 Digital Transformation Ecosystem |
| Credit / ECTS: | Theoretical 2 Hours / Week – Practice 0 / Week – Credit (Classical): 2 / ECTS; ECTS: 3) |
| Course Content: | The aim of this course is to inform about the factors that make up the digital transformation process, especially industry 4.0, to explain the trends in new technologies developed within the scope of digital transformation, and to transfer the necessary information for a sustainable digital transformation ecosystem in institutions and organisations. |